SEO Salaries 2022: Market Development & Many Brand-new SEO Professionals

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SEO incomes reported for 2022 reflects development in SEO as an occupation.

The State of SEO report reactions show that more than half who completed the study are new to digital marketing.

Development in entry-level wage reporting shows this influx of new experts and industry development.

SEO Professional Market Development

Of those who responded to the survey, a more substantial percentage than in 2021 reported they are new to the industry.

28.7% of respondents reported having less than two years of experience, and 32.7% of survey respondents reported between 2-4 years of experience.

This statistic suggests 61.4% of participants were fairly brand-new to SEO, with less than four years of SEO experience.

There were fewer SEO professionals (percentage-wise) with greater SEO experience, with those reporting the most years of experience being the smallest group.

Percentage Of SEO Pros With More Experience

  • 25.5% reported between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of participants reported over twenty years of experience in SEO.

Typical Salary In SEO

The typical wages of entry-level SEOs were less than $34,000.

The total variety of entry-level SEO specialists at this pay rate grew by 7.5% compared to 2021, suggesting that the most development in the SEO industry is at the entry-level.

Decline In SEO Incomes At The High End

In contrast to the growth in entry-level positions, those reporting higher profits greater skilled modest reductions.

Fewer SEO specialists reported revenues in the center level, upper middle, and high-end of the SEO pay scale.

Reduces In Higher Earning SEO Specialists

Numerous income classifications for SEO professionals reduced:

  • 1.9% reduction in those making in between $35,000-$49,000.
  • 3.12% reduction in those earning between $50,000-$74,000.
  • 1.97% reduction in those making $100,000-$149,000.
  • 1.53% reduction in those making $150,000-$199,000.
  • 0.51% decrease in those earning over $199,000.

One bright area is that those earning in between $75,000-$99,000 increased by 1.05%

These data points do not always mean that SEO incomes have actually decreased. They are percentages and not actual numbers.

The description is that the number of entry-level SEO jobs increased by a tremendous 27.68%. That implies that unless the other income varies experience comparable development, their portions will naturally reveal a lower quantity when revealed as a percentage.

However, it reveals growth in entry-level SEO positions, which might indicate a healthy amount of industry growth.

Wage Ranges Differ By Country

Another method to see the earning levels for SEO is throughout countries.

All incomes are noted in dollars, based on the exchange rate when the report was generated.

SEO specialists in Australia tended to make greater rates, $91,989, even though 46.0% of participants reported having five years or less of SEO experience.

This fact suggests a high need for Australian SEO experts, with competitors between agencies and big brand internal positions driving a higher pay rate.

Australian-based in-house search marketer Ash Nallawalla validated this to be the case.

He stated, “Agencies are not keeping their staff, and I see the same ones advertising the position over and over. AUD 110,000 seems to be the tipping point where they lose a staff member to personal employment.

Agencies provide managers AUD 80,000, which is not competitive with internal SEO wage rates. Companies are hiring in-house SEOs, and the bigger ones may likewise have an agency on retainer.”

The United States also has indications of solid need for SEO employees.

62.0% of SEO experts reported less than five years of experience and a typical income of $78,431, reflecting the strong need for SEO among businesses.

The wage ranges in Nigeria, Bangladesh, and Pakistan had lower pay rates.

A number of the respondents from these three countries reported being brand brand-new to SEO, so the pay rates reported in the study may reflect the survey respondent’s newness to the industry however not always of the industry as a whole in those nations. Those markets are likely more fully grown than the survey data shows.

SEO firms in Pakistan and Bangladesh normally focus outward on working for agencies and companies based in Western countries.

Some Western-based agencies are run by Pakistani expatriates who can take advantage of lower-cost SEO competence in their native nation.

Lots of companies in the West outsource work to nations like Pakistan because of the lower expenses and high level of education, experience, and knowledge.

In-house SEO operate in Pakistan is tough to get due to the fact that of the high competition for positions working for huge brand names. Nevertheless, the pay rates are not affected by the competitors since the incomes are still competitive.

That high competitors for work is shown in the lower pay rates that the study discovered.

According to Karachi, Pakistan-based self-employed SEO Ozair Akhtar:

“The huge brands here in Pakistan have SEO and other digital marketing groups as in-house teams. And they are well-paid. It’s rather challenging and competitive for any SEO professional to get a task internal SEO at any huge brand name.

SEO is a popular occupation in Pakistan. And increasingly more online marketers finishing from universities are taking part. There are many SEO professionals with more than ten years of experience and expertise in this area. But new individuals are joining too.”

According to those who completed the study, SEO practitioners in Spain, usually, earned the least, making simply $45,236 annually.

Where Are SEO Pros Getting Their Start?

Years of experience can affect just how much SEO specialists make.

But the pay rates depend extremely on the demand for SEO talent in any offered area.

In some countries, such as Pakistan, jobs in SEO are a widely known choice for extremely informed university graduates. Competitors for jobs is high as a consequence.

However in other countries, like Australia, there is less task competition. SEO competence is in more demand there, meaning those with less experience have access to higher-paying tasks.

The study shows that, usually, nations that are economically growing and with a high currency value use the highest-paying jobs for SEO specialists with less experience.

SEOs with less than five years of experience make up to $99,000.

Of those earning between $75,000 to $99,000, 31% reported two years or less experience, while 34% had 2-4 years of experience.

Comparable experience-related patterns are visible in those making incomes under $34,000 each year.

Experience Levels Of Under $34k Earners

  • 45.1% had less than 2 years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to ten years of experience

How To Earn Over $100,000 In SEO

Independent freelancing is a rewarding location for those looking for top earnings.

Those who go it alone in company, the freelancers and founders, reported higher profits.

A spectacular 44.5% of respondents who are freelancers, creators, and contract employees earn over $75,000 to $149,000.

This fact shows that freelancing continues to be a lucrative path.

That stated, experience levels are higher for those earning over $100,000.

Of those earning over $100,000 annually, a frustrating majority have more than 5 years of experience.

This earnings information indicates that no matter area, greater experience levels remain in demand and consequently essential to make over $100,000.

How To Make Over $200,000

The experience levels for SEO experts earning over $200,000 require substantial years of digital marketing experience.

34.0% of those who reported making over $200,000 had 20 years or more of experience, showing that deep industry experience is highly valued.

Is SEO A High Paying Task?

In 2022, SEO tends to be a relatively high-paying task, with a minimum of 30% of positions that pay $75,000 to $99,000 given to digital marketers with less than 2 years of experience.

SEO is a profitable organization in 2022, with more independent freelancers (44.5%) reporting greater pay rates relative to their experience levels compared to those who work in-house.

Just How Much Experience Do SEO Pros Need To Move Up?

According to the study results, the first four years of experience provide many growth opportunities to move up the pay scale.

Study outcomes of functions and years of experience indicate that numerous digital marketers have chances to reach manager-level positions after having just a few years of experience.

The area of employment and other soft abilities can also be a determinant of pay rates.

SEO Positions By Experience

Less Than 2 Years Of Experience

Maybe not surprisingly, most study participants with less than 2 years of experience held lower-level positions. Nevertheless, nearly 25% have managerial-level jobs.

These are the roles and the experience levels:

  • 66.4% remained in junior positions.
  • 23.3% were managers.
  • 9.4% were freelancers or founders.

2 To Four Years Of Experience

Digital marketing specialists with two to four years of experience tended to have higher supervisory roles.

The following is the breakdown of roles for SEOs with 2 to four years of experience:

  • 45.6% remained in junior functions.
  • 39.8% were managers.
  • 10.1% were freelancers or founders.

Five Or More Years Of Experience

The function levels attained by those with 5 or more years in the industry appear to be the reverse of those with the least experience, with the majority reporting greater levels of functions.

Those with 5 more years of experience tended to have the higher management level roles in digital marketing, with the most substantial percentage, 43.7%, occupying the department head level.

Here are the functions of SEOs with higher than 5 years of experience:

  • 43.7% Manager or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Creator, freelancer, specialist.
  • 17.2% Junior/mid-level positions.

Profession Paths In SEO

There are at least 3 general paths for making more as a digital marketer.

One course is to put in the time and go up the ranks while working in-house or at a firm.

The 2nd path is to accumulate experience and skills while working in-house or at an agency and after that branch off as an independent SEO in the role of a creator, freelancer, or specialist.

The 3rd path is to start as a freelancer and develop your abilities, then take advantage of your experience to gain a full-time position or push into greater making brackets individually.

There’s no way to accelerate how many years of experience one has.

However skills and accomplishments, especially working at a name brand name company or agency, is valuable.

Experience doing things and finding out abilities stay vital, as the study results show it only takes 2 to four years of experience to acquire a greater function in SEO.

But ultimately, skills acquired from experience will figure out how well a person can go up within a company as an in-house expert or make more as a freelancer with their capability to satisfy and maintain customers.

Those with the function of founder represent the highest profits in the group identifying as freelancers.

Unsurprisingly, founders tended to earn the most amongst those in the independent wing of SEO specialists.

Part of that success originates from stepping back from the actual work and working with others.

Jason Hennessey, CEO at Hennessey Digital, attributed his success as a founder to employing the ideal individuals.

Jason shared, “I ‘d say among the very best things I have actually done is investing in good leadership, putting intelligent individuals in place for their particular roles, then getting out of their way. I create the vision, and they help me perform it.”

Michael Bonfils, Global Managing Director of SEM International, recommended that a founder should, in the beginning, learn how to do most jobs in business, ultimately handing off those tasks to staff members.

Michael shared his trick to being an effective founder,

“A founder must be doing whatever themself initially. It gives them grounding and standard knowledge of sales, marketing, and accounting in addition to the actual work.

Eventually, you discover people who do a much better task than you do, especially stuff you don’t like doing. And you keep handing off duties till you are doing just the important things that you delight in doing.”

How To End Up Being A Better SEO

Years of experience are necessary for making more, however the key word here is experience, not years.

Knowing abilities is critical for going up the SEO market ladder.

There are numerous resources available for helping people introduce their professions in SEO or to enhance their present skills.

Discover SEO: Novices

Best SMM Panel

Best SMM Panel publishes an extensive series of articles that offers a foundation for comprehending digital marketing.

This is a resource for those who are starting their journey or have actually just started discovering SEO.

It starts with a description of the history of SEO, the fundamental fundamentals, and after that the strategy.

Clocking in at thirty-five chapters, Online search engine Journal’s intro to SEO makes an outstanding foundation for any aspiring digital marketer.

Discover SEO: Intermediate


Google publishes a starter guide that provides a level of SEO information appropriate for those currently in charge of a website in some capability.

This guide is not for those with little to no understanding of SEO.

It is most proper for those with a basic website understanding level.

This guide offers little actionable SEO info in regards to technique.

However it does supply vital details for comprehending a wide variety of knowledge about how online search engine work and the technical level of handling search look.

The guide covers sitemaps, canonical URLs, robots.txt, included bits, regional search, and debugging tips.

Google’s starter guide begins with a glossary of terms to assist develop the foundation for the somewhat technical details that comes next, which is a lot.

The guide consists of four areas:

  1. Crawling and indexing.
  2. Browse Look.
  3. Monitoring and debugging.
  4. Site-specific guides (ecommerce, global & multilingual, education websites).

Search Engine Optimization (SEO) Beginner Guide

How To Acquire SEO Certifications

Google Certification

Google also provides an online accreditation program.

It is not a replacement for a university degree. It is a training certification to help an employee shift to a brand-new task in digital marketing.

This program focuses on helping people learn the skills needed to get an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Featured Image: Paulo Bobita/Best SMM Panel