Microsoft Announces Store Advertisements & Other Updates

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Microsoft released its most recent round of advertising item updates today.

Amongst the top updates is the launch of Microsoft Shop Ads on desktop gadgets.

The updates to Microsoft’s advertising products consist of:

  • Microsoft Store Ads
  • In-Market Audience Expansion
  • Responsive Browse Ads Update

Let’s dive into each upgrade and how to make the most of each as a marketer.

Expand Reach With Microsoft Shop Advertisements

If you’re in the app or gaming market, this upgrade is for you.

This brand-new format will display your ad in the Microsoft Store app on Windows 10 and 11 desktop gadgets.

More specifically, the advertisements will display in the Apps and Video gaming tabs in the shop.

Here’s an example of what Microsoft Shop advertisements will look like:

Image credit: Microsoft Ads Blog Site, January 2023 Some of the advantages of the brand-new Microsoft

Shop advertisements consist of the following: Expanded discovery of your app or video game on additional devices Easy project setup and management within the Microsoft Advertisements platform Compatibility with the current UET tag to track habits To start with Microsoft Store ads

  • , you’ll need to send your brand and link shop products to your
  • Microsoft Advertising account. When approved, you can start utilizing this format instantly. In-Market Audiences Broaden Worldwide This next Microsoft Marketing update is for worldwide marketers. Simply announced, the In-Market audience sectors expanded to brand-new markets in the Middle East and Africa. With the expansion, 71

    In-Market audiences are now readily available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Final Require Expanded Text Advertisements While not a new update, Microsoft reminded marketers that January 31 is the last day
  • to produce or modify any Expanded Text Ad.

    Beginning February 1, the just new search advertisements that

  • can be developed
  • are Responsive
  • Search Advertisements. If you have existing Expanded Text Advertisements in your account, they will
  • continue to serve. However, you won’t have the ability to produce or edit ETAs
  • after the January 31 deadline.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Search projects in tandem with Google Browse projects. Google was the first to officially sunset ETAs on June 30, 2022. What To Expect From Microsoft Ads In 2023 At the end of their January

    item update, Microsoft teased a couple of highlights of what’s to come in the following year.

    From the main announcement, it appears that Microsoft will continue to separate its advertisement platform from Google by concentrating on the following: Local Search advertisements

    Marquee ads Additional vertical ads If you’re not familiar with vertical ads from Microsoft Advertisements, they officially debuted in September 2021. Currently, vertical advertisements are available for the following

    items: Automotive Credit card Cruises Health insurance Professional services Tours and activities It will be interesting to hear what extra verticals Microsoft prioritizes in 2023. Stay tuned for Microsoft’s next product updates coming February 7. Featured Image: monticello/Best SMM Panel