Journalism to PR to Marketing to Sports

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In a world where PR and content marketing is necessary to SEO, the sports market can cause some learnings for anybody in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Show to talk about the world of sports development and sports marketing. She shares her journey from standard journalism to PR and marketing.

Take a look at how sports can supply some valuable marketing insights and how marketing can gain from sports too.

We understand how passionate individuals are about a sport, whether football, soccer, or basketball. People sometimes have an irrational accessory to this activity, myself included. We do not utilize our minds when we process a sport. The fan base is not something logical. So when you have such an accessory to something. The emotional connection is so strong that, naturally, brand names will wish to be involved. Sports marketing is tagging along to the tremendous love, accessory, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to start seeing brand names line up with professional athletes whose message and online personality align with the worths that the brand name wants to spread.— Karina Barriga Albring, 24:31

Brand names like to have ambassadors who are relatable and who are genuine individuals. So if you are a professional athlete who delights in theater, go to the theater and get involved in regional neighborhood activities. Attempt to identify the other enthusiasms that you have. All of that assists you build your persona. Make individuals find you more relatable and likable, which will equate into brand names wanting to work with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How dealing with other markets helped her in sports.
[06:57]– What PR is all about.
[10:54]– What is Sports Marketing?
[16:12]– To what level is certifying a part of Sports Marketing?
[19:14]– The value of individual branding in Sports Marketing.
[27:26]– Opportunities for professional athletes to construct their brand.
[33:28]– Sports Marketing pointers that can be used to marketing.

Resources pointed out:
FIFA– https://www.fifa.com/

In the time that we’re residing in, we’re no longer competing for an audience. We’re not only
taking on our direct rivals but for the attention of the audience. You’re competing for people’s times. So if you are attempting to get one of your fans’ attention, you are competing with the music they listen to. You’re likewise competing with Spotify and so several things. Nowadays that is something that we need to think of when we analyze our strategies and our positioning. It’s not only about our direct competitors however about who our audience is offering their time and interest to.— Karina Barriga Albring, 48:29

In website advancement or SEO, it’s always great to inspect what your main competitor is doing and your smaller sized competitors. And it’s always terrific to have a “side task” to experiment with. However, obviously, you might be not able to do it on your business’s website. Still, the capability to have some side job and then turn it into a company case and after that pitch the capability to do it on your company’s website might also be practical.— Loren Baker, 47:23

The primary thing is comprehending the audience. Who are you trying to reach, and after that recognize the very best channels to reach that audience? With influencers and content creators online, when we think of PR, we do not only think about conventional media. We consider anybody with a platform to make your message widespread.— Karina Barriga Albring, 8:27

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Connect with Karina Viviana Barriga

Karina loves building long lasting relationships with people, utilizing the video game of football as her prime chance.

Her passion for sports and know-how in journalism, public relations, and marketing assist her establish professional athletes and services side-by-side through dynamic service models.

With an MBA devoted to Football Industries already under her belt integrated with bi/multicultural experience within the market, Karina is all set to make significant modifications in this ballgame!

Get in touch with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring!.?.!Follow her on Buy Twitter Verified: https://twitter.com/kbarrigaalbring Get In Touch With Loren Baker, Founder of Online Best SMM Panel: Follow him on Buy Twitter Verified: https://www.twitter.com/lorenbaker Connect with him

on LinkedIn: https://www.linkedin.com/in/lorenbaker