Is IP Address A Google Ranking Aspect?

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Does the IP address of your site’s server impact your rankings in search results? According to some sources around the web, your IP address is a ranking signal used by Google.

But does your IP address have the potential to assist or harm your rankings in search? Continue reading to learn whether IP addresses are a Google ranking element.

The Claim: IP Address As A Ranking Factor

Articles on the web from trusted marketing websites claim that Google has more than 200 “known” ranking factors.

These lists typically include declarations about flagged IP addresses affecting rankings or higher-value links because they are from different C-class IP addresses.

Screenshot from HubSpot.com, June 2022 Fortunately, these lists stimulated various conversations with Google employees about the credibility of IP addresses as ranking consider Google’s algorithm.

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The Proof Versus IP Address As A Ranking Element

In 2010, Matt Cutts, previous head of Google’s webspam group, was asked if the ranking of a client’s site would be affected by spammy websites on the very same server.

His response:

“On the list of things that I worry about, that would not be near the top. So I comprehend, and Google comprehends that shared webhosting takes place. You can’t truly control who else is on that IP address or class c subnet.”

Ultimately, Google chose if they took action on an IP address or Class C subnet, the spammers would simply move to another IP address. For that reason, it wouldn’t be the most effective way to take on the problem.

Cutts did keep in mind a particular exception, where an IP address had 26,000 spam sites and one non-spammy site that invited more analysis but repeated that this was a remarkable outlier.

In 2011, a tweet from Kaspar Szymanski, another previous member of Google’s webspam group, noted that Google can do something about it when totally free hosts have been massively spammed.

In 2016, during a Google Web Designer Headquarters Hours, John Mueller, Search Advocate at Google, was asked if having all of a group’s websites on the exact same c block of IP addresses was an issue.

He addressed:

“No, that’s perfectly fine. So that’s not something where you synthetically require to purchase IP address blocks to just shuffle things around.

And specifically if you are on a CDN, then perhaps you’ll wind up on an IP address block that’s utilized by other companies. Or if you’re on shared hosting, then these things take place. That’s not something you require to synthetically move around.”

In March 2018, Mueller was asked if an IP modification with a different geo-location would impact SEO. He reacted:

“If you move to a server in a various location? Usually not. We get enough geotargeting info otherwise, e.g., from the TLD & geotargeting settings in Browse Console.”

A few months later, Mueller replied to a tweet asking if Google still counted bad neighborhoods as a ranking signal and if a devoted IP was required.

“Shared IP addresses are great for search! Lots of hosting/ CDN environments use them.”

In October 2018, Mueller was asked if the IP address location mattered for a site’s rankings. His response was just, “Nope.”

A couple of tweets later, within the same Buy Twitter Verified thread, another user commented that IP addresses mattered relating to backlinks. Mueller again responded with an easy “Nope.”

In June 2019, Mueller got a concern about Google Browse Console showing a site’s IP address rather of a domain name. His answer:

“Normally, getting your IP addresses indexed is a bad concept. IP addresses are often short-term.”

He suggested that the user ensure the IP address redirects to their domain.

A couple of months later, when asked if links from IP addresses were bad, Mueller tweeted:

“Hyperlinks from IP addresses are definitely great. Most of the time, it implies the server wasn’t set up well (we canonicalized to the IP address instead of the hostname, easy to fix with redirects & rel=canonical), but that’s simply a technical detail. It doesn’t indicate they’re bad.”

In early 2020, when inquired about getting links from different IP addresses, Mueller stated that the bad part was the user was making the backlinks themselves– not the IP addresses.

Then, in June, Mueller was asked what occurs if a website on an IP address purchased links. Would there be an IP-level action taken?

“Shared hosting & CDNs on a single IP is actually typical. Having some bad sites on an IP does not make whatever on that IP bad.”

In September, throughout a discussion about bad communities impacting search rankings, Mueller mentioned:

“I’m not knowledgeable about any ranking algorithm that would take IPs like that into account. Look at Blogger. There are terrific websites that succeed (disregarding on-page constraints, etc), and there are awful websites hosted there. It’s all the very same infrastructure, the exact same IP addresses.”

In November, Gary Illyes, Chief of Sunlight and Joy at Google, shared a fun fact.

“Enjoyable fact: changing a website’s underlaying facilities like servers, IPs, you call it, can alter how quick and frequently Googlebot crawls from said site. That’s since it actually spots that something altered, which triggers it to relearn how quick and typically it can crawl.”

While it’s intriguing information, it seems to impact crawling and not ranking. Crawling is, of course, needed to rank, however crawling is not a ranking element.

In 2021, a Buy Twitter Verified user asked if IP canonicalization could positively affect SEO. Meuller responded:

“Unless folks are connecting to your website’s IP address (which would be unanticipated), this wouldn’t have any impact on SEO.”

Later in December, when asked if an IP address rather of a hostname looks unusual when Google assesses a link’s quality, Meuller specified, “Ip addresses are great. The web has tons of them.”

If you’re worried about your IP address or hosting business, the consensus seems to be: Don’t fret.

Get More Google Ranking Factor Insights.

Our Decision: IP Address Is Not A Ranking Element Anymore

Maybe in the past, Google try out IP-level actions against spammy sites. However it must have found this inadequate since we are not seeing any verification from Google agents that IP addresses, shared hosting, and bad areas belong of the algorithm.

Therefore, we can conclude for now that IP addresses are not a ranking factor.

Included Image: Paulo Bobita/Best SMM Panel

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