Remember the early days of the web?
You could spend all the time talking with your good friends on AOL messenger while you played solitaire on Yahoo games. And then your mom picked up the phone to phone, and you were begun the web. Great times.
In those days, if you were doing some shopping, there was a likelihood you were doing it on a site with an exact match domain (EMD). For example, if you required a dog collar, you ‘d probably wind up on a website with an address like www.buydogcollars.com.
In those primitive days of seo, it prevailed for companies to put their specific target keyword phrase right in their domain URL.
Unfortunately (or perhaps thankfully, depending on how you feel about EMDs), scammers and bad actors benefited from this, nabbed up many of these domains, and connected them to low-grade websites.
So, what holds true today? Does your domain name have an impact on search results?
Let’s take a more detailed take a look at the dispute.
[Download:] The Complete Google Ranking Elements Guide
The Claim: Is Domain Name A Ranking Aspect?
Having a specific match domain used to be a big deal.
In 2010, CarInsurance.com sold for $49.7 million: still the most expensive domain purchase of all time. So clearly, somebody valued domains with that keyword.
It was (and sometimes still is) common for people in the SEO market to advocate for EMDs. The claims around them usually being that they immediately produce trustworthiness and create an one-upmanship.
However keep in mind those bad stars we talked about in the last section? Eventually, Google got smart to their keyword-stuffing URLs and altered its algorithm to discount them. However that’s not to state your site’s domain name does not impact SEO.
The Proof: The Effect Of Domain On SEO
There is a great deal of blended details about domain names and their influence on rankings.
There’s no concern that domain contributed in rankings at one point.
In a 2011 Web Designer Hangout, Matt Cutts, a software engineer on Google’s Browse Quality group, acknowledged the role EMDs played in the tech giant’s search algorithm.
Nevertheless, he also mentioned:
“And so, we have actually been thinking of changing that mix a little bit and sort of turning the knob down within the algorithm, so that offered 2 different domains it wouldn’t necessarily help you as much to have a domain with a lot of keywords in it.”
And simply one year later on, in 2012, Cutts tweeted that low-grade specific match domains would get lowered presence in search results.
Finally, in 2020, Google Web Designer Trends Analyst John Mueller exposed keywords in domain names no longer contribute in determining search engine results rankings.
Responding to a concern if keywords in domain impact rankings during an Ask Google Webmasters video, he stated, “In other words, no. You don’t get a special perk like that from having a keyword in your high-level domain.”
But this does not imply that domain are unimportant. They’re just not direct ranking aspects.
Learn more about Google Ranking Factors in our second Edition ebook.
Our Verdict: Your Domain Call Is Not A Ranking Aspect, However Is Still Important
Now that we’ve developed that domain names are NOT a part of your overall search
engine rankings, SEO experts can simply forget
them, right? Absolutely not. Your choice of a domain name can be an important aspect of your UX and public image. Your domain name should normally be the most identifiable aspect of your business. Often that’s not your organization name however a particular brand name or hallmark.
You might want to think about subdomains or even separate domains for various properties. If you sell products that resellers bring, this can assist your clients discover you more easily.
Using keywords in your domain doesn’t help in regards to search ranking; if not done correctly, it could even hurt your SEO.
However, if your branding is heavily concentrated on a particular service or product, including a keyword in the domain might assist users understand what you’re about at a glance. A carefully put keyword could likewise help bring in audiences likely to transform.
Do not be afraid to use a keyword if it’s extremely relevant or part of your branding.
So, here’s the TL; DR: Your domain does not straight impact your Google ranking but supplies chances for smart web online marketers to show their brand name’s values and develop more positive user experiences.
For more assistance picking a domain, check out Roger Montti’s guidance.
Included Image: Paulo Bobita/Best SMM Panel
< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20760%20300%22%3E%3C/svg%3E" alt="Ranking Elements: Reality Or Fiction? Let's Bust Some Misconceptions! [Ebook] width="760" height="300" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/08/rf-ebook-download-banner-62e8c6126ffe8-sej.jpg"/ > < img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/08/rf-ebook-download-banner-62e8c6126ffe8-sej.jpg" alt="Ranking Elements: Reality Or Fiction? Let's Bust Some Myths! [Ebook]/ >