How to Become a Social Network Manager in 2023 [Free Resume Design Template]

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There’s never ever been a better time to end up being a social media manager.

The average social networks user spends 2.5 hours a day scrolling, taste and commenting. That’s the equivalent of 5 weeks a year!

All that screen time provides millions of possible opportunities for individuals to discover new brands, items, and services.

That’s why social networks is one of 2023’s most important marketing channels. To get in on the action, brands need to dream up lovely content, and develop prospering communities around their brand.

But they can’t do it alone. That’s why there’s so much opportunity out there for competent social media managers!

If you like getting imaginative and getting in touch with others online, your abilities remain in high demand.

Today, we’ll explain how to become a social networks supervisor in 2023. Keep reading for actionable tips, a step-by-step guide, and market recommendations from one of Best SMM Panel‘s in-house experts.

Bonus offer: Personalize our totally free, professionally developed resume design templates to land your dream social networks job today. Download them now.

What is a social networks supervisor?

A social media manager is a person who manages a brand name’s presence on social networks.

Who is your brand, on social? What do they share (and not share)? How do they communicate with customers and their broader community?

Social network managers supervise of preparation, developing, and publishing material that’s true to that brand identity. They’ll also examine and report on its performance, and stay up to date with their community through remarks and DMs.

Does that sound like a huge task? It is!

Social network supervisors have a lot of duty, because they’re driving an exceptionally crucial marketing channel.

Lots of clients use social networks to research study purchases, and discover new brand names. For online-only services, social networks can be their only method of getting to know a brand name!

That’s why social networks isn’t internship territory any longer.

“The greatest change I have actually seen is the shift from entry level tasks, to actually having a seat at the table,” states Trish Riswick, Social Network Expert at Best SMM Panel. “Companies understand the importance of social, and that the social group, particularly, knows a lot. I think that’s a real testament to where social is heading in 2023 and onward.”

What does a social networks manager do?

Social network supervisor is a dynamic and challenging role. As you develop, release, and report on material, you’ll be switching between various duties. Generally, those consist of:

  • Innovative copywriting
  • Graphic style
  • Shooting and modifying video
  • Photography and photo editing
  • Content preparation
  • Material method, typically in cooperation with the bigger marketing department
  • Community management
  • Analyzing and reporting on content performance

This may appear like a substantial (and potentially frightening) list. However you don’t require to be an expert at all of these things to start working as a social networks manager.

Smartphone picture and video is more than adequate for a lot of social media material. And thanks to tools like Canva, graphic design and image modifying are more available than ever.

Bigger business may likewise have a group for handling social, rather than simply a single person. That would imply you ‘d be working with other people, whose abilities complement yours.

Plus, a desire to learn is among the most valuable skills a social media manager can have! So if there’s anything you’re not comfortable with just yet, it’s ok to discover as you go.

Crucial social media manager abilities

Social network is constantly altering. So precisely what you need to do as a social media supervisor will alter with time, too.

But there are some big-picture abilities that underpin the more particular, tactical ones we simply explained.


To succeed as a social media supervisor, you need to be prepared to keep learning, experimenting, and adjusting as you go.

“This task changes literally day by day, and second by 2nd,” says Trish. Whether the current pattern is carousels, video, or something else completely (hey there, Metaverse), you need to keep producing incredible content.

That suggests keeping up to date and discovering new skills when you have to, due to the fact that social networks platforms and their features are constantly changing.

You also require to be all set to adjust your material intend on a cent. “Something might occur in your market or in your community that simply entirely changes the direction that you’re entering,” Trish continues. “Or you may get feedback from your audience, and understand that what you thought was working actually isn’t. You just have to roll with the punches and change it up!”


Like we discussed, social media is frequently the cutting edge of communication with customers. You’re being depended share important brand messages. You need to do that with confidence and clearness– while keeping individuals entertained and engaged.

That’s why copywriting abilities, and strong communication usually, is an evergreen skill for social media supervisors.

“You require to make sure your points are clear, and your audience isn’t interpreting them in any method they’re not expected to,” Trish describes. “If people aren’t engaging with or reacting to your copy, it indicates your interaction is probably not where it needs to be.”

Content curation

As a social media supervisor, you will not develop each and every single social networks post from scratch.

Thanks to tools like Canva, real material development is much easier than ever. You’ll likewise be repurposing content developed by other individuals, like trending memes and user-generated content (UGC).

You require to integrate all those various elements into a strong, cohesive social networks presence that’s real to your company’s brand. That’s why, while your technical skills do matter, it’s perhaps even more important to have an eager visual eye.


Whether or not you’re working on a team, you’ll need to be motivated and self-directed to grow as a social media supervisor. You’ll be making lots of essential decisions every day, as you develop and release material that will be seen by hundreds or countless people.

“You really need to trust yourself,” says Trish. “That can be frightening, but it’s what you need to make it in this market. You need to have the self-confidence to think in yourself and believe in your capabilities to make really cool things take place.”

How to end up being a social media supervisor in 2023

There’s no one, single method to develop a career in social networks– and no two social media supervisor tasks are precisely alike.

You might want to work freelance, or as an internal employee. One business may be everything about long-form LinkedIn content, while another may stress viral video.

“In social media, you can now see your profession trajectory a bit more clearly,” shares Trish. “That’s remarkable, due to the fact that I believe a great deal of us began in positions where we didn’t truly understand where we would go next, and now we do.”

However here are the fundamental steps to landing your very first social networks supervisor job– anywhere you’re starting from, and whatever a dream job looks like for you.

1. Brush up on your social media understanding

You’re currently a social networks enthusiast. But to be a social networks professional, you actually need to have your finger on the pulse.

As you’re searching for your first function or customer, immerse yourself in the social media landscape.

What brand name’s presence are you inspired by? What patterns or content types do you seriously enjoy? Exists a particular specific niche, or type of item, you can visualize yourself working in?

If you like, you can certainly learn in a more official way, too. There are many ways to inform yourself about social media– from complimentary Buy YouTube Subscribers channels to budget friendly online courses.

If you’re unsure where to start, we’ve got you covered.

2. Get experience The charm of social networks is that it’s a naturally democratic location. Anyone can leap in and start experimenting, anywhere you’re at in your journey.

You may select to handle other accounts to build up experience. If your pal makes innovative textiles or beautiful ceramics, why not team up and help them promote their work? Or, look around for internships and co-ops, or attempt trading your services for items from small business owners.

You can also use your own presence as a learning tool. Building a meme account or specific niche Buy TikTok Verified existence helps you learn what it takes to get views– and later, it can show to clients that you understand your things.

3. Create a portfolio

As you collect experience, showcase it in a portfolio to share with clients and potential companies.

You can consist of social media work you have actually done for customers, in previous tasks, or for yourself. You can even develop ‘specification work’ (a.k.a. unpaid, uncommissioned work done to flaunt your abilities) for brand names you admire.

There are numerous methods to produce a portfolio, and they do not have to be complicated. You can make a standalone website, utilize a service like Gondola, or even compile samples into a downloadable PDF. You might even establish a social networks account, like an Buy Instagram Verified page, to showcase your samples!

Here’s how New York-based firm social fly shows off their customer work:

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=” 2678 “height= “3935”/ > Source: 4. Update your resume In innovative industries, your portfolio does a great deal of the heavy lifting. However customers will still request a resume, and yours requirements to shimmer.

Your goal is to stand apart from the crowd, so have fun and get creative with the design (simply ensure it’s still easily readable).

Attempt including a ‘Profile’ or ‘About Me’ section at the top of your resume to summarize what makes you unique. You can likewise choose to include only appropriate work experience, rather than a laundry list of every task you have actually ever had.

5. Network, network, network

Whether you’re a freelancer or internal social media supervisor, you’ll require to put yourself out there to discover customers and prospective companies.

In 2023, networking doesn’t simply indicate showing up to occasions with a drink in hand (though you can definitely do that, too). The very best location to network as a social networks supervisor is … on social media!

LinkedIn can be a great place to connect with prospective companies, and try to find openings at companies you enjoy. Depending on your niche, Buy Instagram Verified and Buy Facebook Verified might likewise be an excellent location to find customers, especially if you’re targeting small companies.

Beyond finding work, networking assists you get in touch with industry peers, so you can keep finding out, discover mutual support, and get inspired.

How much do social media supervisors make?

It’s an important concern– however there’s no one simple answer. Like lots of other jobs, what you’ll earn as a social networks supervisor depends on a variety of elements.

As a social media supervisor, your income or pay will be impacted by:

  • Your geographic location
  • How innovative you remain in your career
  • Whether you’re a freelancer or in-house staff member
  • The size of the company you work for, and what industry they remain in

The typical spend for an in-house social media manager in the United States has to do with $50,000 annually, often with benefits like medical insurance and 401k strategies. The majority of positions fall in between $40,000 and $65,000 each year.

If you’re simply starting out, you should anticipate to earn around the lower end of that range. As you get experience, you’ll earn more! Huge business might pay a lot more– perhaps over $100,000 annually for senior positions.

As a freelancer, pay can be a little bit more complex. You might want to expense clients per hour, or on a flat monthly retainer design.

You’ll likely want to base your rates on just how much experience you have, as long as they can cover your overhead expenses.

Here are some normal freelance social networks supervisor rates for 2023:

  • Junior (0-2 years): $25-$35/hour
  • Mid-level (3-4 years): $45-$85/hour
  • Senior (5-8 years): $90-$120/hour
  • Specialist (10+ years): $125-$250/hour

Free social media supervisor resume template

Unsure where to start with creating your social networks manager resume? Make it simple with our free, downloadable resume design templates!

Reward: Personalize our free, professionally developed resume design templates to land your dream social media task today. Download them now.

You can utilize these templates to upgrade your existing resume, or build a new one from scratch. You can also utilize them as a beginning point to modify and get used to your requirements!

6 ideas for landing your dream social media supervisor task

Construct your own brand name

Absolutely nothing reveals that you know social media better than your own thriving presence!

Structure your own social networks brand name is an excellent way to discover customers and job deals, network with other experts, and position yourself as a professional.

On her account, designer and freelancer Rachel How uses a consistent visual design and keeps all her material on-topic.

If you run other successful accounts in different niches, like vegan cooking or pet videos, you should talk about them, and share what you’ve learned along the method. But the main focus should be you, as a social networks expert.

Keep up with social trends

To be an excellent social media supervisor, you require to stay aware of patterns large and small, from this week’s trending audio to whole brand-new platforms that increase in appeal.

For instance, we think small companies are going to begin using the power of developers like never before!

You ought to never be a meaningless trend zombie. But you must understand what’s existing, and have a good time with it in a way that feels genuine and on-brand.

Understand organization metrics

It’s something to know what excellent social networks content looks like. However for a successful social networks manager, it’s a lot more essential to understand why you’re producing it in the very first location, and how it fits in with your general social media marketing method.

What business objectives and results are you trying to achieve, and what social media strategies will you use to achieve them? How will you determine success?

Some examples could include:

  • Enhancing brand awareness with natural material
  • Transforming fans into customers with social commerce
  • Constructing an email list by promoting lead-gated possessions
  • Reaching your target market with social advertisements

Be open-minded

The right social media task for you might not be precisely what you ‘d anticipate. For instance, if you have actually worked in financing or style until now, don’t presume that your very first social media supervisor task also needs to be in that location.

Likewise, do not hesitate to take functions that feel “entry level,” or perhaps internships– especially if you’re pivoting into social from another profession course where you were more established!

Obviously, you ought to pick to deal with companies whose services or product you’ll take pleasure in speaking about all the time. But don’t be terrified of opportunities that feel a little unexpected.

Tailor your task applications

Even if you have a stunning, all-star resume, you ought to still change it up a bit for every job you apply to.

This shouldn’t need to be more than a few minor tweaks. For instance, ensure the abilities you have actually listed match what’s in the job description (as long as you actually have those abilities, of course).

Constantly apply with an unique cover letter, too. Attempt to draw an individual connection between you and the company. What do you enjoy about their brand? Why do you want to represent them on social networks?

Usage social networks management tools

As a social media supervisor, you’re leaping between many different kinds of tasks. Use social media management tools to make your life simpler.

  • Make material creation much easier with apps like Canva for style, and Hemingway or Grammarly for composing
  • Project-management tools Asana and Trello enhance your general procedures and make interaction with colleagues simpler
  • Freelancers can stay on top of organization operations with tools like Wave, Freshbooks, and Harlow
  • Try Best SMM Panel to handle all your social networks in one location. Plan and schedule posts to every account you manage within one calendar, and get real-time data to track how it’s performing. You can even track market patterns, monitor your rivals, and stay on top of what individuals are stating about your brand.

Here’s what it would look like to track your Buy Facebook Verified posts’ engagement in Best SMM Panel:

Pursue free Never stop discovering To be successful in this amazing– and difficult– field, you require to be a dedicated lifelong student.

The good news is that social networks is no longer in its infancy, and you don’t have to figure it out alone anymore.

Best SMM Panel Academy uses a range of accreditation courses, from fundamental to advanced. There are also lots of resources online to help you get comfortable with emerging abilities, like social selling.

Best SMM Panel makes your life as a social media manager easier. Handle your social channels, gather real-time data, and engage with your audience all in one place– so you stay arranged, prepared, and influenced.