Google Updates Display & Video 360 Account Level Suspension Policies

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Throughout the year, Google has made numerous updates and clarifications to its disapproval policies.

These updates have actually primarily focused on providing more context to advertisers on the nature of advertisement disapprovals.

Previously this year, Google upgraded its advertisement location policy, unavailable video policy, and 3-strike rule.

To complete the year, Google is upgrading its account-level suspensions for Display and Video 360 users in December 2022.

What’s Altering?

Google is upgrading the main Displeasures and Suspensions page to have actually a page dedicated to Show and Video 360 users.

The new page will clarify what infractions would make up an account suspension. These consist of:

  • Circumventing systems
  • Collaborated deceptive practices
  • Fake
  • Promo of unapproved drug stores
  • Unacceptable business practices
  • Trade Sanctions infraction
  • Sexually explicit content

While the new Display and Video 360 page isn’t available yet, anticipate to see additional context on the offenses above to guarantee you avoid them.

Repeat Infractions Can Result In Suspension

In addition to the noted violations above, Google announced that a partner account could also risk suspension.

If a marketer within a partner account has been found to violate policies repeatedly, the account itself can be suspended. To be clear, this does not indicate any infraction might get an account suspended.

Google’s announcement mentioned that if the partner account or marketer has “consistently or primarily participated in egregious policy offenses,” that would cause suspension.

Per Google’s meaning, egregious offenses are:

  • “An infraction so severe that it is unlawful or positions considerable damage to our users or our digital marketing community. Outright violations often reflect that the marketer’s total company does not adhere to Google Ads policies or that one infraction is so severe that we can not risk future direct exposure to our users.”

So, what can you do if that happens?

Fortunately is that the partner and marketer can appeal account suspensions if struck with one.

Summary

Google is continuously evaluating its ad and account policies and violations. Consistent updates throughout the year have actually brought more clarity to marketers around not only the nature of the displeasure however also more guidance on how to fix these infractions.

Since Google counts on both human interaction and automation to detect offenses, it’s always an excellent idea to spot-check your account for any displeasures each week.

As Google presents the brand-new policy page, we will upgrade this post to include the link.

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