7 Ways To Use Google Trends For SEO & Material Marketing

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Google Trends is a remarkably helpful tool for keyword research, particularly when utilizing innovative search alternatives that are practically hidden in plain sight.

Check out the different Google Trends menus and choices and discover relatively endless methods to gain more keyword search volume insights.

Learn new ways to unlock the power of among Google’s essential SEO tools.

The Worth Of Google Trends

While Google Trends is accurate, it doesn’t show the amount of traffic in real numbers.

It reveals the numbers of questions made in relative portions on a scale of zero to 100.

Unlike Google Trends, paid SEO tools provide traffic volume numbers for keywords.

However those numbers are just estimates that are extrapolated from a mix of web traffic data companies, Google Keyword Organizer, scraped search engine result, and other sources.

The clickstream data normally originates from anonymized traffic data acquired from users of particular pop-up blockers, web browser plugins, and some totally free anti-virus software application.

The SEO tools then use an estimation that corresponds to their best guess of how that information correlates with Google keyword search and traffic volume.

So, even though paid SEO tools offer estimates of keyword traffic, the data presented by Google Trends is based on real search inquiries and not guesses.

That’s not to state that Google Trends is better than paid keyword tools. When used together with paid keyword tools, one can get a near-accurate concept of real keyword search volume.

There are other functions in Google Trends that can help dial in precise segmentation of the keyword data that helps to understand what geographical areas are best for marketing efforts and also find new and trending keywords.

How To Use Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of no to 100.

You can’t actually know if the trend is reporting hundreds of keyword searches or thousands because the graph is on a relative scale of absolutely no to one hundred.

However, the relative numbers can have more indicating when they are compared to keywords for which there are known traffic levels from another keyword phrase.

One way to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are currently understood, for example, from a PPC project.

If the keyword volume is specifically big for which you do not have a keyword to compare, there’s another method to find a keyword to use for contrast.

A comparison keyword does not need to be related. It can be in a totally different vertical and could even be the name of a trending celebrity.

The important thing is the basic keyword volume information.

Google releases a Google Trends Daily Trends website that shows trending search inquiries.

What works about this page is that Google supplies keyword volumes in numbers, like 100,000+ searches per day, etc.

Example Of How To Pinpoint Browse Volume

I’m going to utilize the search phrase [how to lose weight] as an example of how to utilize Google Trends to get a close concept of actual search volume.

The way I do it is by utilizing recognized search volumes and comparing them to the target keyword expression.

Google provides search volumes on its trending searches page, which can be adjusted for what’s trending in any country.

On this particular day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football gamer (keyword expression [Bret Favre News] was trending with 20,000+ searches.

Action 1. Find Browse Patterns For Target Keyword Phrases

The target keyword phrase we’re investigating is [how to drop weight]

Below is a screenshot of the one-year trend for the target keyword expression:

Screenshot from Google Trends, September 2022

As you can see, it’s a relatively stable pattern line from September 2021 to September 2022.

Then I included the two keyword expressions for which we have a close search volume count to compare all 3, but for a 24-hour period.

I utilize a 24-hour time period because the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword expression, with a red pattern line, is best in the middle, in between the keyword phrases [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above comparison tells us is that the expression [how to lose weight] has a keyword volume of more than 20,000+ searches however less than 50,000+ searches.

The relative search volume of [how to reduce weight] is 50% of the keyword phrase [Ana De Armas]Because we understand that [Ana De Armas] has a search volume of approximately 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ questions on the exact same day, we can say with affordable precision that the keyword phrase, [how to drop weight] has approximately a day-to-day search volume of around 30,000 on an average day, give or take a few thousand.

The actual numbers might be higher due to the fact that Google Trends shows the highs and lows at particular points of the day. The overall for the day is very likely higher.

The above hack isn’t 100% accurate. But it’s enough to offer a strong ballpark idea and can be used to compare with and validate extrapolated information from a paid keyword research study tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Patterns

There are 2 basic methods to look at the keyword data: extended throughout over longer periods of time and shorter time periods.

Long Period Trends

You can set Google Trends to show you the traffic trends stretching back to 2004. This is valuable for showing you the audience trends.

  • Upward Long-Term Trends: If a trend is regularly going up, this implies you require to focus energy on producing material for this trend.
  • Downward Long-Term Trends: If the pattern line is gradually moving down, then it may be a signal that audience material usage is changing.

For example, review this five-year pattern for [WordPress] the search term, WordPress the software application, and WordPress the site:

Screenshot from Google Trends, September 2022

There’s a clear downward pattern for WordPress in all three variations.

The down trend reaches associated expressions such as:

  • WordPress themes.
  • WordPress plugin.
  • WordPress hosting.

There are lots of reasons search patterns decrease. It can be that individuals lost interest, that the interest went somewhere else or that the trend is outdated.

The digital video camera item category is a fine example of a down spiral triggered by an item being replaced by something else.

  • The digital camera triggered the slump in searches for traditional analog cams.
  • The iPhone started the downward spiral of the digital video camera.

Understanding which way the wind is blowing could help a material marketer or publisher understand when it’s time to bail on a subject or product category and to pivot to upward-trending ones.

Related: Material Marketing: The Ultimate Beginner’s Guide

3. Related Topics And Questions

Google Trends has 2 great features, one called Associated Subjects and the other Related Queries.


Subjects are search queries that share an idea.

Identifying related topics that are trending upwards is useful for learning how an audience or customer need is moving.

This details can, in turn, provide ideas for material generation or brand-new item choices.

According to Google:

“Associated Topics

Users searching for your term also searched for these topics.

You Can View by the Following Metrics

Top– The most popular subjects. Scoring is on a relative scale where a worth of 100 is the most commonly searched topic and a value of 50 is a topic browsed half as often as the most popular term, and so on.

Rising– Associated topics with the greatest boost in search frequency considering that the last time period.

Outcomes marked “Breakout” had an incredible boost, probably since these subjects are brand-new and had few (if any) prior searches.”

Related Queries

The description of Related Queries is similar to that of the Associated Subjects.

Leading questions are normally the most popular searches. Rising Queries are inquiries that are becoming popular.

Screenshot from Google Trends, September 2022

The data from Rising Inquiries are fantastic for remaining ahead of the competitors.

4. Short-Term Patterns Can Bring Massive Traffic

Viewing keyword patterns in the short view, such as the 90-day or perhaps 30-day view, can expose valuable insights for capitalizing on rapidly altering search trends.

There is a ton of traffic in Google Discover in addition to in Google News.

Google Discover is tied to trending topics related to searches.

Google News is of the minute in regards to present occasions.

Sites that target either of those traffic channels gain from knowing what the short-term trends are.

A benefit of viewing short-term patterns (1 month and 90 patterns) is that particular days of the week stand apart when those searches are popular.

Knowing which days of the week interest spikes for a provided topic can help in preparation when to publish specific type of topics, so the content is right there when the audience is searching for it.

5. Keywords By Category

Google Trends has the functionality for narrowing down keyword search question inventory according to classification topics.

This supplies more accurate keyword data.

The Categories tab is very important since it refines your keyword research to the right context.

If your keyword context is [vehicles], then it makes sense to properly fine-tune Google Trends to reveal simply the data for the context of automobile.

By narrowing the Google Trends data by category, you will have the ability to find more precise info associated to the topics you are looking into for content within the right context.

6. Identify Keyword Data By Location

Google Trends keyword details by geographical place can be utilized for determining what areas are the very best to outreach to for site promo or for tailoring the content to specific regions.

For example, if certain type of products are popular in Washington D.C. and Texas, it makes good sense to aim advertising activity and localized content to those areas.

In fact, it may be useful to focus link-building marketing activities in those locations initially considering that the interest is higher in those parts of the country.

Keyword appeal info by region is valuable for link structure, content production, content promo, and pay-per-click.

Localizing material (and the promo of that material) can make it more appropriate to individuals who have an interest in that content (or item).

Google ranks pages according to who it’s most relevant, so including geographical subtlety into your content can assist it rank for the many individuals.

7. Target Search Intents With Search Types

Google Trends provides you the capability to further fine-tune the keyword data by segmenting it by the type of search the data originates from, the Browse Type.

Refining your Google Trends research by the type of search permits you to remove the “noise” that may be making your keyword research study fuzzy and help it end up being more precise and meaningful.

Google Trends information can be refined by:

  • Web Search.
  • Image Search.
  • News Search.
  • Google Shopping.
  • Buy YouTube Subscribers Search.

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a great method to identify search patterns for content with the word “how” since a lot of individuals search on Buy YouTube Subscribers utilizing phrases with the words “how” in them.

Although these are searches performed on Buy YouTube Subscribers, the patterns information works due to the fact that it shows what users are looking for.

A Google Trends look for how, what, where, when, why, and who shows that search questions starting with the word “how” are by far the most popular on Buy YouTube Subscribers.

Google Trends restricts comparisons to five keywords, so the following screenshot leaves out that word.

Screenshot from Google Trends, September 2022 If your keyword expressions include instructional content that uses words like” how to,”refining your research with the Buy YouTube Subscribers search type might supply beneficial insights.

For instance, I have discovered that Buy YouTube Subscribers Search shows more appropriate “related topics” and “associated inquiries” data than researching with “web search” chosen.

Here’s another example of how using different sort of search types helps fine-tune Google Trends information.

I did the same how, what, where, when, why, and who searches but this time using the News Browse refinement.

Screenshot from Google Trends, September 2022 The search patterns in Google News are extremely different than the search patterns on Buy YouTube Subscribers. That’s because people wish to know the”what “and”how”kinds of info in Google News. When creating content related to news, identifying the appropriate angle to report

a news product is important. Knowing that the words”what”or” who”are most appropriate to a subject can be beneficial for crafting the title to what the readers are most interested in. The above is the view of search inquiries for the previous 90 days. When the very same keywords are

searched using the 5-year viewpoint, it becomes clear that the “who”

type keywords tend to spike according to existing events. As an example of how existing events influence trends, the greatest spike in searches with the word”who”

occurred in the days after the 2020 governmental election. Every Browse Type question refinement shows a different help to improve the results so that they show more accurate information. So

, offer the Search Type selections a try because the information that is supplied may be more precise and helpful

than the more basic and possibly noisy”web search “version. Unlock The Hidden Power Of Google Trends Free tools are typically considered to be less helpful than paid tools. That’s not necessarily the case

with Google Trends. This article lists seven methods

to find useful search-related trends and patterns that are definitely accurate, more than some search-related data from paid tools.

What’s especially notable is that this article just begins to scratch the surface area of all the info that’s available. Have A Look At Google Trends and discover additional ways to blend different search patterns to get even more useful details. More Resources: Featured Image: Studio Romantic/Best SMM Panel